America wants revenge on BP following the Gulf of Mexico oil spill occurred. There were issues created with tourism, jobs and also the ecological balance. wants to know BP is working to fix it. The London Telegraph shows just where that money is going. Apparently, BP is spending $ 1 million a week for TV marketing alone. BP’s image to the world is much better with this. Unfortunately, the U.S. House of Representatives’ Energy and Commerce committee expects more of BP.
More than one million every single month for last four months in a row
There has been no response issued by BP although it has said it will cooperate with the House committee demands. There has been more spending on netweork TV, cable and radio advertising for BP. That’s money that could possibly be spent cleaning animals and finding underwater oil plumes. It is just a little bit much of a “top kill” for BP to spend $ 1 million a week although it is good to do some advertising. President Obama had something to say. He said: “What I don’t want to hear is, when they’re spending that kind of money on their shareholders and on TV advertising, that they’re nickel-and-diming fishermen or small businesses here in the Gulf who are having a hard time.”
Gulf Coast region over advertised
Media Monitor indicates that BP’s advertising reached the greatest level of saturation in the Gulf Coast region where cities were directly affected by the oil spill. Five cities in Florida, including Miami and Fort Myers, were among the top 10 target areas for BP cleanup of the oil spill advertising. Rep. Kathy Castor of Florida, and a couple of others, feel like BP can advertise as much as it wants. The gulf states are likely to be getting more tourism, including Florida. The advertising is making certain of that, although it may not really be helping BP’s image.
Controlling the flow of info
BP is apparently advertising to let Americans know it is working on meeting the commitments it has made. It is assumed that those commitments are to service claims and keep up with the cleaning effort. It is interesting to see that BP is watching its employees. Even the bottom line is being watched. Most companies care about the importance of the way the brand is perceived. That is why, unless Congress stops BP, marketing efforts wasting money won’t stop.
Further reading
Telegraph
telegraph.co.uk/finance/newsbysector/energy/oilandgas/7969586/BP-to-admit-1m-a-week-advertising-spree.html
BP’s ad campaign – an academic perspective
youtube.com/watch?v=t1lM2gtg1gk
