When Adolphus Busch launched the Budweiser “Bohemian-style” pale lager in 1876, it quickly became a hit in The United States. For al-beers sold in the United States, the Busch family corporation, Anheuser-Busch, got a 50.9 % share of the market according to the St. Louis Business Journal report from 2008. It was not too much further into that year when InBev, Belgian Brazilian beer magnate, bought the majority of the Anheuser-Busch stock. Thus, America’s “King of Beers” became “de Koning van Bieren” and sales sagged. Anheuser-Busch InBev is going to be handing out totally free beer on September 29, reports St. Louis Today. This is in celebration of National Happy Hour.
Marketing means giving out free Budweiser
Participating bars and restaurants will distribute about 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes as local and state rules allow. The company is intending to raise the share of the market between September 25 and October 3 with the “Grab some Buds” advertising campaign. The hope is to receive it back to the 26 % it was in 1988 from the 9.3 % it is now. Drinkers in their mid-20s are the corporation’s primary target, as market studies have found that approximately 40 percent of beer drinkers aged 21 to 27 have never even touched de Koning van Bieren.
Anheuser-Busch InBev President Dave Peacock said, “We want to close that gap,” to St. Louis Today.
Deep fried beer in Texas
At the 2010 Texas State Fair, there is one person to find. You want to find Mark Zable out there. You are able to compliment your de Koning van Bieren of your choice with what he makes. Get some of his deep-fried beer. 375-degree oil is what is used to fry the salty pretzel dough filled with beer. It only takes 20 seconds to fry. That’s long enough to cook the batter, but not long enough to burn away the alcoholic content of the filling. The public really enjoys the treat, accounts the London Telegraph. This is why Zable hopes the cooking process can be patented really soon.
For the record, Mark Zable uses Guinness. That means no Koning van Bieren.
Additional reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
